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The domain states the following, "Created for you, By you." I observed that the web site also stated " If you can think it, we can put it in stone." They also stated " Let me help you design that special marker for your loved one. These granite markers are 100 guaranteed, and manufactured with the highest quality standards. Our commitment to you is to ensure you have a product that you are proud to see and show. Specialty and personal designs are re-created by the onsite stone artist rendered from a photo or drawing you submit. Contact me today for a quote before you go anywhere else! Photo cameo me." The meta header had headstones as the first keyword. This keyword was followed by monument, marker, and slant which isn't as important as headstones. The other words the site uses is pillow. gravestone is also included and might not be understood by search engines.